Jeff Bezos in sunglasses standing in front of Blue Origin's New Shepard rocket

It’s Time to Reclaim the Narrative Around Space from the Billionaires (Medium)

With the “billionaire space race” taking center stage in the media over the past few months, we’ve lost sight of why so many people are passionate about space.


This morning, Jeff Bezos’ rocket company Blue Origin launched four people into space, including Star Trek’s own Captain Kirk, William Shatner*. While this flight only lasted mere minutes, the impact on Shatner was abundantly clear as soon as he stepped out of the New Shepard crew capsule after touchdown. Bezos walked up to Shatner and asked how the experience was, to which he replied, “In a way, it’s indescribable.” And as he starts to try to articulate what was most unexpected to him…

…Bezos turns away, interrupting him to pop a bottle of champagne and cheer.

See more: It’s Time to Reclaim the Narrative Around Space from the Billionaires by Tanya Harrison

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